Posts Tagged ‘Marketing’

A Marketing Genius, or just a Genius? Tim Ferriss

Tim Ferriss is the author of the 4-Hour Workweek and of the new 4-Hour Body.

Check out this short trailer:

Selected points from the 4-Hour Workweek:


The commonsense rules of the “real world” are a fragile collection of socially reinforced illusions.

I won’t ask you to choose between enjoyment today or money later. I believe you can both now. The goal is fun and profit.

Free time and automate it.

Inactivity is not the goal. Doing that which excites you is.

Focus on being productive instead of busy.

Nine to five for your working lifetime of 40-50 years is a long ass time if the rescue doesn’t come.

Fishing is best where the fewest go, and the collective insecurity of the world makes it easy for people to hit home runs while everyone is aiming for base hits.

How do your decisions change if retirement isn’t an option?

One doesn’t accumulate but eliminate. It is not daily increase but daily decrease. The height of cultivation always runs to simplicity.

What you do is infinitely more important than how you do it. Efficiency is still important, but it is useless unless applied to the right things.

The key to not being rushed is remembering that lack of time is actually lack of priorities.

Slowing down doesn’t mean accomplishing less; it means cutting out counterproductive distractions and the perception of being rushed.

Fat-free performance and time freedom begins with limiting intake overload.

If you prioritize properly, there is no need to multitask. Do not multi-task.

Profit is only profitable to the extent that you can use it. For that you need time.

Am I being productive or just active?

If I can do it better than an assistant, why should I pay them at all? Because the goal is to free your time to focuse on bigger and better things.

Never automate somthing that can be eliminated, and never delegate something that can be automated or streamlined.

Substracting the bad does no create the good. It leaves a vacuum . Decreasing income – driven work isn’t the end goal. Living more – and becoming more – is.

Learning to replace the perception of time famine with appreciation of time abundance is like going from tripe espresso to decaf.

Final Notes

In the book he gives specific strategies and techniques, to free time, become more productive and happy, automate your income, become more mobile and have a great lifestyle even without a crazy income.
I have 20-pages worth of notes but I won’t bring them here, so, read the book.
“What can I do with my time to enjoy life and feel good about myself? I can’t offer a single answer that will fit all people , but, based on the dozens of fulfilled NR’s I’ve interviewed , there are two components that are fundamental: continual learning and service”

Why Internet Marketing?

Here are the 4 types of people in the world of business:

Business Types

Money can be made and fulfillment can be achieved in any quadrant.


80% of people are E & S and have 20% of the money.

20% of people are B & I and have 80% of the money.

Majority and minority would be more accurate terms; I guess numbers are more impressive.

Where am I now and where do I want to be?

E is for Employee

Technically, I’m an employee for the IDF; I will probably be fulfilled in my military service.

On the other hand, I might not achieve financial freedom as quickly as I’d want to.

S is for Self-Employed

I can be self-employed, as I was in the past, and do things like private teaching, personal training, article translation, and these are all great, fun & profitable.

I want flexibility, to serve others, and to not necessarily be dependent upon them.

Internet marketing looks like it pretty much fits the description, you market products/services (later on about how this works) and get paid for it. You can do it in the middle of the night, sitting in the train, you can stop doing it for a while, and it still works.

+ I love the internet and I love marketing, as long as it’s not in someone’s face.

What about B?

I had some experience with B since I had a business of Network Marketing, it didn’t work out that well, I don’t regret it, a lot was learned and experienced, wouldn’t take back one dime.

I also have an idea (at least one) for a start-up company, but I just don’t feel it’s time yet.

What about I?

Investing is probably the best way to earn money if you already have some / an income.

I invested once, but since I don’t have an income now, this will wait.

Laying the Ground

Today November begins;

I don’t  know what it entails but I will write about what happened last month

Click Bank Event 10.10

Went to a Clickbank event, learned a lot there & got inspired!

Got a chance to talk to Brad Wiskirchen, the CEO of Clickbank (who is a fan of Tony Robbins‘ work too)

Met a wonderful person named Daniel, who happens to be the CEO of iGiza and Shalgi-Shira.

Got to meet Soren Jordansen, a genius internet marketer, and change a few words with him.

Got some golden advice from people like Ran Aroussi and Ofer Shoshani and Dush Ramachandran.

Internet Marketing Seminar 10.14

Went with a good friend of mine, who happens to be the Founder of Buzz it Up!

To a seminar on internet marketing and landing pages, by Yud Koren

Learned new things, most importantly how to analyze whether a landing/squeeze page is productive or not.

Meeting 10.21

Took a train to Jerusalem and met with a very good & close friend of mine, who is also the CEO of Onelement

We had a splendid evening, at one point I told him about my plans for this year (this was before THE BET)

He said the ideas are great, which meant a lot to me because I wasn’t that confident.

My First Product 10.24

After listening to and reading stuff by Ran Aroussi and Philip Mansour,

I decided to buy my first product about internet marketing – Offshore Conquest.

Here’s to a new productive and exciting month!

*Drink Up*

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