Posts Tagged ‘Jeff Walker’

The New Money Masters

Hi There!

I haven’t been writing for over month, so time for some catching up!

Nowadays I’m working on a startup which I’m really excited about, so no affiliate marketing for now.

Another thing is, I started watching The New Money Masters DVD Series and I want to tell you about it.

The New Money Masters is a DVD Series created by Tony Robbins, wherein he interviews successful internet marketers who have made a fortune in this industry and continue doing so, while are focused on creating value rather than just making profit.

So the 12 Knights of the Round Table are:

  1. Jeff Walker
  2. Russell Brunson
  3. Mike Koenings
  4. Brendon Burchard
  5. Chet Holmes
  6. Chris Brogan
  7. John Carlton
  8. Marie Forleo
  9. Frank Kern
  10. Dean Jackson
  11. Eben Pagan
  12. John Reese

I recommend you get the series, even if you’re content-driven like me, and you just want the step by step 1-page guide, the profoundly inspiring conversations they are having can and probably will make a positive impact on you as they had on me.

Here’s the direct link :

Product Launching + Case Study

5 Reasons to do a product launch:

  1. Creating a brand
  2. Quick Income (In the U.S it can be 1 million$ in 1 day, in Israel 100000$
  3. Building a list (Out of 100000, 1000 bought the product, it’s a great list)
  4. Building a sales army (connecting with affiliates)
  5. Free traffic (since the payment to the affiliate is post-sale) instead of PPC, Media Bind or SEO.

Everyone can do a product launch to practically anything, though information products work best, especially those who claim to be (and are) life changing.

What to do?

Bring as many people to a specific website on a specific date and time

This is built on the idea of scarcity, when people see it will be off the market soon, they feel they have to get it. It’s a lot easier than creating a Google campaign or doing SEO.

How long does it take?

In the US it usually takes 2 month, in Israel it can be done in 3-6 weeks as well.

How much can you earn?

In the US an average launch makes 1 million$ on the first day, In Israel its 100000$.

Building a brand, and a list, and creating a 100000$ in one month – usually won’t work, but do not despair! Read on, we have a case study here.


Eben Pagan created a product on dating

Jonathan Budd – Internet Marketing Product.

Anik Singal created products on Self Development, Affiliate Marketing.

Each of them never makes a product before the product launch is over!

It’s called a Drip Campaign – You get details for a membership-based website, and you get content each week, so all you need to start is the first video.

You can think outside the box and be creative as to how to do this, in every field.

How to create a product?

Outsourcing works well (Use Elance, Guru, Click Bank, Wish List, Aweber)

To get started you may want to write an ebook, reports, or give out coupons (in exchange for someone to give his email).

All you need is a simple system which can give password-protected access to customers.

Invest the money in the marketing not the technology.

Why does it work?

  1. Opinion leaders – you use people who are credible affiliates or authorities in that area, who recommend you or your product. Just like every book on Oprah’s book club turns into a best seller overnight.
  2. Psychology – If there is a product, which we heard about from people we trust, which is running out, we’ll do whatever it takes to get it.vJust like Apple did with iPhone and iPad.

Product Launching is the simplest marketing strategy and is bullet proof – Mike Peters

Case Study: Product Launch

Health Information Product by Ayelet Rozenfeld

What did she do?

Built a mailing list (blog)

Started doing seminars & webinars – Became an ‘authority’

By 2009 created with a whole-day seminar, did it throughout 2010, and made her business official.

A month ago (this was December 8’th 2010) started the product launch process and doubled (!) her profits (in 1 month).

Pre-Pre Launch (Month before Launch)

Told her list she’s working on something new and she’s very excited, details soon.

Pre-Launch (Two weeks before launch)

She gave out lots of free valuable stuff via a webinar (promised gifts to the ones who join)

*You give them value in advance, and when they see the product – they jump on it

In the webinar she didn’t sell anything, only talked about the kit (the product) and she told them to be prepared for a specific date which will include something special – details later.

Offered to sign up for the special launch list and get the values and be ‘the first to know’.

In return you get the webinar recording + a video (which she’d only added a week later)

They were not packaged, but uploaded here:

She has a Facebook page and a blog (Starting pre-pre-launch post on November 2nd 2010)

Where she involved personal stories, and interacted with the readers, asked for their thoughts after the video (via mail) and created a relationship.

Here’s her Squeeze Page which she gave away:

(Built during the process – bonuses and testimonials came later)

The price was revealed just a day before!

And the mail – said that at 8.00 am the doors will open.

The page changes into this

The doors were open for a week, but people still changed their shifts at work in order to get it at 8 am!

The Numbers

78 products were sold at 1460 NIS, 30 on the first day. This equals 113880 NIS .

After the week was over, the product price changed to 1966 NIS.

She sent another email with pictures and asked the buyers to write their reasons for buying it as homework.

Did it all work as planned?

After all it was only 8 Audio CDs and 1 DVD…

She delayed the launch from 14 to 16 of November because the CDs weren’t ready!

One of the bonuses was the DVD of her cooking, but she didn’t get it on time – and sent them a whole month later!

Things don’t have to be perfect for it to work.

Every kit cost her just 200 NIS.

Source: Itay Paz’s webinars with Leon Jay, Mike Peters, Amir Harduf and Ayelet Rozenfeld.

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