Posts Tagged ‘Gary Vaynerchuk’

Crush It! Leveraging your Passion


Crush It! A new book by Gary Vaynerchuck, an author, writer, creator of the WineLibrary and co-founder of VaynerMedia.

The book is short and inspiring, so get it if you can.

Main Keys from the Book

The Psychology

Gary’s 3 Rules:

Love your family

Work super-hard

Live your passion

The process I’m going to be talking about takes a lot of time, effort and focus, but not a lot of dollars, if any. That, my friends, is the game changer; everyone has a shot, not just those with extra cash.

Skills are cheap, passion is priceless.

If you want it badly enough, the money is there, the success is there, and the fulfillment is there.

The Internet is your Window to the World

The internet makes it possible for anyone to be 100 percent true to themselves and make serious cash by turning what they love most into their personal brand. There no longer has to be a difference between who you are and what you do.

You can monetize any passion, but the level at which you can monetize will be affected by the size of your niche and whether you are able to differentiate yourself enough from the other players in it. There are a lot of pockets out there today, however, that can sustain a nice 40-75 thousand dollars a year business

Think of it this way; your website is for communicating logistics and facilitating sales; your blog is for communicating the essence of your brand.

Make Social Media your Friend

Know yourself. Choose the right medium (writing, talking, video, etc’), choose the right topic, create awesome content, and you can make a lot of money being happy.

Find your passion

give amazing content

get traffic through social media

get contacted by biz development guys

make it crazy big

the sky is the floor.

If you want to dominate the social media game, all of your effort has to come from the heart; and it can’t come from the heart in the passionate, irrational, wholehearted way it needs to if you’re trying to be anyone but yourself. Authenticity is what will make it possible for you to put in the kind hustle necessary to crush it

Last Message

If there’s any message I want you to take away, it’s that true success – financial, personal and professional – lies above all in loving your family, working hard, and living your passion, in telling your story, in authenticity, hustle, and patience, in caring fiercely about the big and the small stuff, in valuing legacy over currency. Social media is an important part of it now, but maybe it won’t always be. These concepts, however, are forever, no matter what the next business platform or the social phenomenon turns out to be.


His practical advice is in ‘appendix a’, so if you’re not interested in the psychology, the personal story or the motivation, here it is:

The 21 Steps

1. Identify Your Passion

2. Make sure you can think about at least 50 awesome blog topics

3. Answer the Following:

Am I Sure My Passion is What I Think it is?

Can I talk about it better than anyone else?

4. Name your personal brand

5. Buy your user name at Go Daddy

6. Choose your medium: Video/Audio/Written word.

7. Start a blog (WordPress / Tumblr)

8. Hire a designer

9. Create a button which invited people to do business with you

10. Create a page of facebook

11. Sign up for and Tubemogul

12. Post your content

13. Create a community – leave comments on other blogs and forums.

14. Use twitter search to find people talking about your content, and get in there

15. Use to find blogs relevant to your subject

16. Join relevant Facebook groups and pages

17. Repeat steps 12-16 over and over and over and over again.

18. Do it again.

19. And Again.

20. When you feel your personal brand has gained sufficient attention and stickiness, start reaching out to advertisers and begin monetizing.

21. Enjoy the ride.

My Thoughts

The book is very short and easy to read, it inspires you to take action and shows you how simple can things be. I like Gary’s approach and how much he emphasizes your love and passion and doesn’t just talk about ‘making money’ without bringing yourself truly into it.

I’m not sure that what has worked for him (see book) will work for everyone, hence the 21 steps aren’t a success formula, but they can stream one in the right direction, where deep understanding and great skill can be developed.

Get the book here.

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