Tim Ferriss on Marketing his Book

Click Here to Watch, David Siteman Garland interviewing Tim Ferriss.

The interview is great, a few things I picked up:

Soft marketing beats Hard marketing

If you market to 100 and get 5 people to write about you / your product:

The Hard Marketing way: 95 people hate you. 5 more people you owe a favor to.

The Soft Marketing way: 5 people willingly wrote about you + you create great relationships.

Online chatter beats offline media

When people talk about something online  and it spreads like wild fire, then the offline media will have to get into it for obvious reasons.

Relationships beat sophisticated PR campaigns

Nothing comes close both productively and emotionally to personal relationships; Probably the most important step to marketing his book was going to conferences and events, and making connections with people, occasionally sending them a copy of his book if they were interested, if not, other business & pleasure ideas sparked up.

His ‘PR Campaign’ consisted of paying for hotels and events, and sending out copies in advance

By the way if you haven’t read The 4 Hour Workweek yet, then:

What are you waiting for?

Click here for more key points from the interview

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Why Internet Marketing?

Here are the 4 types of people in the world of business:

Business Types

Money can be made and fulfillment can be achieved in any quadrant.

Supposedly:

80% of people are E & S and have 20% of the money.

20% of people are B & I and have 80% of the money.

Majority and minority would be more accurate terms; I guess numbers are more impressive.

Where am I now and where do I want to be?

E is for Employee

Technically, I’m an employee for the IDF; I will probably be fulfilled in my military service.

On the other hand, I might not achieve financial freedom as quickly as I’d want to.

S is for Self-Employed

I can be self-employed, as I was in the past, and do things like private teaching, personal training, article translation, and these are all great, fun & profitable.

I want flexibility, to serve others, and to not necessarily be dependent upon them.

Internet marketing looks like it pretty much fits the description, you market products/services (later on about how this works) and get paid for it. You can do it in the middle of the night, sitting in the train, you can stop doing it for a while, and it still works.

+ I love the internet and I love marketing, as long as it’s not in someone’s face.

What about B?

I had some experience with B since I had a business of Network Marketing, it didn’t work out that well, I don’t regret it, a lot was learned and experienced, wouldn’t take back one dime.

I also have an idea (at least one) for a start-up company, but I just don’t feel it’s time yet.

What about I?

Investing is probably the best way to earn money if you already have some / an income.

I invested once, but since I don’t have an income now, this will wait.

Laying the Ground

Today November begins;

I don’t  know what it entails but I will write about what happened last month

Click Bank Event 10.10

Went to a Clickbank event, learned a lot there & got inspired!

Got a chance to talk to Brad Wiskirchen, the CEO of Clickbank (who is a fan of Tony Robbins‘ work too)

Met a wonderful person named Daniel, who happens to be the CEO of iGiza and Shalgi-Shira.

Got to meet Soren Jordansen, a genius internet marketer, and change a few words with him.

Got some golden advice from people like Ran Aroussi and Ofer Shoshani and Dush Ramachandran.

Internet Marketing Seminar 10.14

Went with a good friend of mine, who happens to be the Founder of Buzz it Up!

To a seminar on internet marketing and landing pages, by Yud Koren

Learned new things, most importantly how to analyze whether a landing/squeeze page is productive or not.

Meeting 10.21

Took a train to Jerusalem and met with a very good & close friend of mine, who is also the CEO of Onelement

We had a splendid evening, at one point I told him about my plans for this year (this was before THE BET)

He said the ideas are great, which meant a lot to me because I wasn’t that confident.

My First Product 10.24

After listening to and reading stuff by Ran Aroussi and Philip Mansour,

I decided to buy my first product about internet marketing – Offshore Conquest.

Here’s to a new productive and exciting month!

*Drink Up*

Starting Point

Before we start-off I want to tell you about myself, so we have a fresh start.

I want you to know exactly what influenced my business-orientation in/directly.

My name is Ron; I’m 19 and live in Israel, serving in the IDF.

Here is a list of things I did in the past which might influence my success:

Internet

  • My blog on blogspot.com is relatively active for 3 years
    • Writing
    • Taking Perspectives
  • During college I had a website on weebly.com for Math and Spirituality
    • Managing a Website
  • My YouTube channel is up & running for 2 years now
    • Providing Content

Business

  • 3 years ago I was active in an MLM company
    • Experience in Marketing
    • People Skills
  • I read the 4 hour workweek by Tim Ferriss
    • Life Style Design
    • Productivity
  • I listened to Tony Robbins‘ ‘Get the Edge’ at least twice
    • Peak Performance
    • Power Strategies

Programming

  • In the 8th grade, I’d programmed 2 games with a friend of mine
    • Programming
    • Team Work
  • In the 9th grade, I’d built a ‘website’ with some friends for my school
    • Building a Website
    • Team Work
  • In the 11th grade I was part of a robotics-programming project
    • Team Work
    • Management & Leadership

Work

  • 5 months ago I finished my first degree in Applied Mathematics
    • Analytical Skills
    • Studying Habits
    • Productivity
  • I was a private tutor for 3-4 years, teaching Math and Computers
    • Teaching Skills
  • For the past year I worked as a security-guard at times
    • Confidence
    • People Skills

Why does this matter?!

It is important to know what the challenge is, and being true to yourself.

Not less important is to know what you got, your skills and capabilities.

Facing the challenge is a starting point

but then the focus needs to move to the vision.

The Story of X50000 begins

The Bet

A good friend of mine made a bet with me, that I will make enough money in a year to get my own car; this is where this begins.

This blog will document my progress throughout this year, I will update weekly/monthly what I did & learned.

Why? This helps me track my own progress & I’m more committed since I have an imaginary audience of people reading this blog!

What’s the Deal?! Get a Job!

I’m 19, tomorrow I’m going back to boot-camp, I just enlisted to the military and am going to serve for at least 3 years,

which means no ‘steady’ job is really an option. Sure, I can do some time-to-time jobs not sleep a few nights every other week,

and that’s it! But that’s not my thing, there is a higher purpose.

The Higher Purpose

My purpose is to develop a steady passive income, my motto is to work smart not hard.

My mission is to show others that this is possible, if a 19 year-old who’s serving in the military can come up with a good business

plan and make a steady passive income, then anyone can.

Sails away!

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