Tim Ferriss on Marketing his Book

Click Here to Watch, David Siteman Garland interviewing Tim Ferriss.

The interview is great, a few things I picked up:

Soft marketing beats Hard marketing

If you market to 100 and get 5 people to write about you / your product:

The Hard Marketing way: 95 people hate you. 5 more people you owe a favor to.

The Soft Marketing way: 5 people willingly wrote about you + you create great relationships.

Online chatter beats offline media

When people talk about something online  and it spreads like wild fire, then the offline media will have to get into it for obvious reasons.

Relationships beat sophisticated PR campaigns

Nothing comes close both productively and emotionally to personal relationships; Probably the most important step to marketing his book was going to conferences and events, and making connections with people, occasionally sending them a copy of his book if they were interested, if not, other business & pleasure ideas sparked up.

His ‘PR Campaign’ consisted of paying for hotels and events, and sending out copies in advance

By the way if you haven’t read The 4 Hour Workweek yet, then:

What are you waiting for?

Click here for more key points from the interview

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2 responses to this post.

  1. Glad you enjoyed the interview and article 🙂

    Reply

  2. Thanks for making it 🙂

    Reply

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